NEW YORK – RJR Technology, parent company of LeadPerfection, the nation’s leading Customer Relationship Management (CRM) platform for home improvement and renovation companies, has received a strategic growth investment from Bylt, an affiliate of York Private Equity. Founded in 2000, LeadPerfection has become the gold-standard CRM system used by home improvement companies to manage sales and marketing efforts through customer lead consolidation, inbound and outbound call management, project scheduling, project management, and reporting. Financial terms of the deal were not disclosed.
“I am incredibly excited to begin a new chapter of innovation and growth for LeadPerfection, our beloved software platform that has become the backbone of hundreds of home improvement businesses over the past two decades,” said Bob Rubertone, founder and president of RJR Technology. This strategic investment in our business will allow us to aggressively invest in the development of new tools, applications and customer support for our industry-leading platform. Our new partner affords us the ability to immediately begin building out new LeadPerfection capabilities that our clients have asked for and that will allow them to operate more efficiently and with even greater competitive advantage than others in the home improvement space.”
As part of the deal, Rubertone will remain with the company in his current role as President and along with his team will continue to build on the long-standing relationship with the company’s valued customers.
New York-based RJR Technology is an award-winning company that specializes in software development and website design for the home remodeling industry. The company offers technology, business management, accounting and consulting services, and is heavily involved with Internet-based lead procurement and marketing. RJR Technology has more than 400 remodeling clients across North America, including some of the largest firms in the world. The company’s primary product is LeadPerfection, a state-of-the-art, enterprise-class software solution designed to manage remodeling and home services businesses from top to bottom, including lead management and CRM tools. RJR Technology currently provides LeadPerfection as a web-hosted solution, allowing firms to manage their businesses from the cloud. For more information, please visit LeadPerfection’s website at www.leadperfection.com.
Bylt is a technology platform focused on building out a superior managed solution for the home improvement industry. The Company’s initial acquisition, LeadPerfection and its associated data analytics arm, represents the customer relationship management software of choice for residential remodeling companies.
About York Private Equity
York Private Equity, the private investing arm of York Capital Management, primarily targets control investments in middle-market businesses. Since inception in 2008, York Private Equity’s middle-market strategy has completed over 50 investments with aggregate transaction value in excess of $4 billion. York Private Equity has 14 dedicated team members. For more information please visit: https://yorkcapital.com/strategies/private-equity/ .
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