RJR Technology Announces Strategic Growth Investment

Investment Further Advances Mission of LeadPerfection to be Category-Defining CRM Software

NEW YORK – RJR Technology, parent company of LeadPerfection, the nation’s leading Customer Relationship Management (CRM) platform for home improvement and renovation companies, has received a strategic growth investment. Founded in 2000, LeadPerfection has become the gold-standard CRM system used by home improvement companies to manage sales and marketing efforts through customer lead consolidation, inbound and outbound call management, project scheduling, project management, and reporting.

“I am incredibly excited to begin a new chapter of innovation and growth for LeadPerfection, our beloved software platform that has become the backbone of hundreds of home improvement businesses over the past two decades,” said Bob Rubertone, founder and president of RJR Technology. This strategic investment in our business will allow us to aggressively invest in the development of new tools, applications and customer support for our industry-leading platform. Our new partner affords us the ability to immediately begin building out new LeadPerfection capabilities that our clients have asked for and that will allow them to operate more efficiently and with even greater competitive advantage than others in the home improvement space.”

As part of the deal, Rubertone will remain with the company in his current role as President and along with his team will continue to build on the long-standing relationship with the company’s valued customers.

About RJR Technology

New York-based RJR Technology is an award-winning company that specializes in software development and website design for the home remodeling industry. The company offers technology, business management, accounting and consulting services, and is heavily involved with Internet-based lead procurement and marketing. RJR Technology has more than 400 remodeling clients across North America, including some of the largest firms in the world. The company’s primary product is LeadPerfection, a state-of-the-art, enterprise-class software solution designed to manage remodeling and home services businesses from top to bottom, including lead management and CRM tools. RJR Technology currently provides LeadPerfection as a web-hosted solution, allowing firms to manage their businesses from the cloud. For more information, please visit LeadPerfection’s website at www.leadperfection.com.

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See why the leaders in Home Improvement Choose LeadPerfection

"LeadPerfection was instrumental in the growth of Statewide Remodeling. From lead acquisition, through to the completed job, LP helped us manage and improve our key metrics. The LP team understands our business so it feels like you are working with an extension of your staff during implementation and customization of the software! In my 18 years with Statewide Remodeling, LP assisted our growth and helped support increases to our bottom line profitability, which ultimately assisted in the sale of the organization in 2019. I would highly recommend working with LeadPerfection, whether your company is big or small, they will make a difference!"

"LeadPerfection is great. Reporting is easy, and I can see which of my reps do best with a particular product or a particular lead source."

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LeadPerfection is the Home Improvement industry’s all-in-one system for:

Lead Automation:

Put the best leads in front of your call center, automatically

CRM Success:

All of your leads, all in one place, and easily monitored every step of the way

Sales Management:

Get instant, up-to-date insights into sales performance

Proven Growth:

Grow like the best companies in the industry with an intuitive and proven CRM

Seamless Transition to LeadPerfection

When you transition from your current CRM to LeadPerfection our team makes it as seamless and stress free as possible. We know when it takes to make the transition with as little down time on your daily operations. Our experienced team takes the time to train your users to ensure that they hit the ground running with LeadPerfection!

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