As a home remodeling contractor, the winter months can be a great time to grow your business. Here are a few tips to help you make the most of this season:
- Get your name out there.
One of the best ways to grow your business during the winter is to get your name out there. Make sure to advertise in local newspapers and online. You can also hold a special event or offer a discount to help attract new customers.
- Stay busy.
It can be tough to stay busy during the winter, but it’s important to stay as busy as possible. Make sure to keep your calendar full by accepting as many jobs as you can. You may also want to consider expanding your services to attract new customers.
There is gold in your CRM… use your CRM to contact a list of leads that might not have been ready to purchase in the past 12 months. Contact your old lead lists via email, phone call, or text and present a more attractive offer such as a bigger discount or attractive financing rates. At LeadPerfection you can quickly make a list of all your demo no sales, set apts that didn’t demo, and even your raw leads who didn’t set. Go through and see if you can reach these people and get them on the calendar during the winter months!
- Keep your employees busy.
Another important thing to keep in mind during the winter is to keep your employees busy. Make sure they are always busy working on jobs. You can also give them additional training to help them improve their skills.
- Stay organized.
One of the biggest challenges during the winter is staying organized. Make sure you have a good system in place to help you stay on top of everything. This will help ensure that you don’t miss any important deadlines or jobs.
- Keep your equipment in good condition.
It’s important to keep your equipment in good condition during the winter. Make sure to inspect it regularly and fix any problems that you find. You may also want to invest in some new equipment to help you improve your efficiency.
- Stay positive.
The winter can be a tough season for home remodeling contractors. But it’s important to stay positive and keep your spirits high. Remember that the winter is only a temporary setback and things will start to pick up again in the spring.