Every sales rep loves repeat customers – and every home improvement business owner does, too! The reason is simple. Once a previous customer decides that they want a project that you can provide after you’ve already done great work on their home, you are a shoe-in for the job.
The question you need to answer to grow your business is this: how do I encourage more repeat customers?
Here are 3 simple and proven techniques to close more repeat business.
Invite customers back
Don’t leave your business growth to chance!
Make sure that you invite previous customers to do business with you again.
One easy way to do this is through automation. In your CRM, after a customer is marked as completed, begin sending emails about your other product offerings.
Here at LeadPerfection, we can even help you set up the emails, so that your whole business grows like clockwork! With our expertise, you can rest assured that you are making the most out of your book of business.
Family & Friend Incentives
If you don’t already have a formal Family & Friends discount or a similar referral program, it’s time to make one!
Offer the referer an incentive that benefits the referred person, so that everyone feels great about recommending your business.
Provide All-Star Service
Perhaps it goes without saying – a 5-star experience is key to winning repeat customers!
Ask your previous customers for their feedback after each job. If the customer had a negative experience, do your genuine best to understand why, and fix the problem that caused the bad experience.
This gives you the vital feedback you need to build a repeatable path to growth – plus, if you invite folks to leave you online reviews when they are happy, it gives you a great reputation as well!
If you are ready to work with a team of technology experts who understand your business and give you the expertise you need to hit your growth goals in 2020 and beyond, give us a call! Here at LeadPerfection, we provide you with all of the tools you need for rapid expansion, both with repeat customers as well as breaking into new markets.
We would happily provide you with a demo of our software, tailored for your business!
